INFINITI Japanese Heritage at INFINITI Downtown

INFINITI's Rich Japanese Heritage
The INFINITI brand was created to deliver a reimagined idea of luxury vehicle ownership, rooted in a Japanese interpretation of performance, innovation and elegance. Inspired by Japan's deep-rooted culture of meticulous craftsmanship and relentless pursuit of perfection, every INFINITI model is infused with a distinct sense of precision, craftsmanship, and sophistication. At INFINITI Downtown, we’re proud to be able to offer these incredible vehicles to our valued customers. Continue reading along as we explore INFINITI’s rich Japanese heritage, and make sure to visit our downtown Toronto showroom to see these awe-inspiring models for yourself.

The Origins of INFINITI
Launched in 1989, INFINITI was created with a vision to offer luxury vehicles that embodies advanced technology, exquisite design, and superior performance. The brand was introduced to the Canadian market with the Q45 sedan and the M30 coupe, both of which showcased the brand’s commitment to redefining luxurious motoring.

The Meaning Behind Its Logo
At first glance, the INFINITI logo may simply look like a stylized triangle inside a chrome oval. However, its true meaning is much more special than what meets the eye. Designed to be an elegant depiction of a road extending into the horizon, the INFINITI logo symbolizes the journey towards infinite possibilities and the aspiration to push boundaries.

Japanese Craftsmanship
A core element of INFINITI’s Japanese heritage is its commitment to craftsmanship. Japanese artisans, known as "Takumi," bring centuries-old traditions of precision and artistry to the vehicle manufacturing process. This meticulous attention to detail is evident in every aspect of an INFINITI vehicle, from the hand-stitched leather interiors of their SUVs, to the finely tuned engines of their performance-oriented sedans and coupes.

Inspired by Japanese Hospitality
The concept of "Omotenashi," or Japanese hospitality, also plays a crucial role in INFINITI’s design philosophy. This principle emphasizes anticipating and fulfilling customer needs, creating a sense of comfort and luxury that is both intuitive and deeply satisfying. This is seen in INFINITI’s Zero Gravity Seats, engineered to offer a welcoming and refined driving experience, reflecting the brand’s dedication to customer-centric innovation.

World-Class Technology & Innovation
INFINITI’s Japanese heritage is not only about tradition, it’s also about embracing the future. As a country, Japan is renowned for its technological advancements, and INFINITI integrates these innovations to enhance their vehicles’ performance, safety, and technology. Its ProPILOT Assist system exemplifies the brand’s commitment to intelligent mobility. This semi-autonomous driving feature combines adaptive cruise control and lane-keeping assist technologies to help make driving safer and more enjoyable.
Shop New & Used INFINITI Vehicles at INFINITI Downtown
INFINITI’s Japanese heritage is a cornerstone of its identity, influencing every aspect of its vehicles from design and craftsmanship to technology and customer experience. This rich legacy of precision, innovation, and elegance ensures that every INFINITI vehicle is more than just a mode of transportation, it is a testament to the brand’s unwavering dedication to excellence. Find your dream INFINITI model, today, at INFINITI Downtown, Toronto’s preeminent destination for the new and pre-owned INFINITI vehicles.