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History of INFINITI | Toronto, ON

History of INFINITI | Toronto, ON

Over the years, the INFINITI brand has become known for its high-end design, opulent interiors, and powerful performance -- but how did this Japanese luxury carmaker get started?

The INFINITI brand didn’t come into being officially until 1987, but the brand’s story actually begins a couple years earlier in 1985. At this time, Nissan — the INFINITI brand’s parent company — decided that it want to offer a new level of luxury to its consumers. So it quietly formed an elite task force to create a new division of luxury performance vehicles. With this in mind, INFINITI was born.
 
While INFINITI came into fruition in 1987, it wasn’t until 1989 when the first two models arrived in North America: the spacious and powerful Q45 sedan and the performance-oriented M30 coupe. Thanks to the INFINITI Total Ownership Experience®, customers who purchased these models could count on a heightened level of service, luxury, and driving enjoyment.

Throughout the next decade, INFINITI continued to gain loyal customers. It grew its model lineup, providing consumers with sleek, sporty, and surprisingly affordable luxury vehicles. While the brand eventually discontinued the M30 coupe, it did offer new models, including the QX4 luxury SUV and a powerful performance sedan called the I30.
 
The brand become a pioneer in many technologies, offering improvements in rearview monitor, voice recognition, and lane departure warning systems. In 2007, it introduced the Around View® Monitor, which gave the driver a 360-degree bird’s-eye view directly on an INFINITI vehicle’s touch-screen display for greater confidence behind the wheel.
 
In 2011, INFINITI joined its first-ever Formula One season, partnering with Red Bull Racing to increase its understanding of high-octane performance.
 
Today, INFINITI continues to develop and create innovative vehicles that offer exciting performance and sophisticated luxury without breaking the bank. To learn more about the brand or to test-drive one of our outstanding cars or SUVs, stop in soon at INFINITI Downtown in Toronto.

Contact Us

Over the years, the INFINITI brand has become known for its high-end design, opulent interiors, and powerful performance -- but how did this Japanese luxury carmaker get started?

The INFINITI brand didn’t come into being officially until 1987, but the brand’s story actually begins a couple years earlier in 1985. At this time, Nissan — the INFINITI brand’s parent company — decided that it want to offer a new level of luxury to its consumers. So it quietly formed an elite task force to create a new division of luxury performance vehicles. With this in mind, INFINITI was born.
 
While INFINITI came into fruition in 1987, it wasn’t until 1989 when the first two models arrived in North America: the spacious and powerful Q45 sedan and the performance-oriented M30 coupe. Thanks to the INFINITI Total Ownership Experience®, customers who purchased these models could count on a heightened level of service, luxury, and driving enjoyment.

Throughout the next decade, INFINITI continued to gain loyal customers. It grew its model lineup, providing consumers with sleek, sporty, and surprisingly affordable luxury vehicles. While the brand eventually discontinued the M30 coupe, it did offer new models, including the QX4 luxury SUV and a powerful performance sedan called the I30.
 
The brand become a pioneer in many technologies, offering improvements in rearview monitor, voice recognition, and lane departure warning systems. In 2007, it introduced the Around View® Monitor, which gave the driver a 360-degree bird’s-eye view directly on an INFINITI vehicle’s touch-screen display for greater confidence behind the wheel.
 
In 2011, INFINITI joined its first-ever Formula One season, partnering with Red Bull Racing to increase its understanding of high-octane performance.
 
Today, INFINITI continues to develop and create innovative vehicles that offer exciting performance and sophisticated luxury without breaking the bank. To learn more about the brand or to test-drive one of our outstanding cars or SUVs, stop in soon at INFINITI Downtown in Toronto.

Contact Us

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